Loyalty and guest marketing
One guest record. One programme. Points, vouchers and campaigns live inside the POS — tied to every order guests place, not a separate database your staff have to remember to update.
Total members
Apr 27 — May 261,974
+14.2%vs prior 30 daysActive
1,074
+8%
New
643
+22%
VIP
186
+11%
Match
2.8%
+0.4pt
Recent members
4 of 643Sofia Reyes
Tony Caruso
Anya Patel
Marcus O’Brien
What runs the loyalty engine
The customer record the cashier reads is the same record the win-back email is sent against. Every visit, every voucher, every redemption builds the same profile. And every free reward shows up as a real cost on the same screen as your sales.
1
guest record per phone number
Web, POS, phone, kiosk and marketplace orders build the same profile. The cashier sees what the marketing email knows; the table server sees what the kitchen sees.
6
channels for the same campaign
Email, SMS, branded site, branded app, POS pop-up and marketplace promo ride the same campaign engine. Audience built once, message routed by channel.
Auto
win-back triggers
Birthday, lapsed-30, lapsed-60 and lapsed-90 fire automatically. The offer arrives before the regular forgets, with no one logging in to schedule it.
Real
cost per reward, in the books
Member spend versus everyone else, the real cost of every reward you've handed out, and how much of your repeat revenue the programme drove. Not a vibe, a number.
The loyalty stack, retired
Most loyalty programmes are a stamp card in the customer's wallet and a drawer full of manual records. Cards the staff forget to punch, redemptions stapled to receipts, a birthday list nobody opens. Members never feel recognised. Owners can't tell what it cost.
Today’s loyalty stack
Five tools, four logins, zero way to know if the programme is paying for itself.
On Next Order
Earn, redeem, notify, brand and prove ROI on a single record that the POS reads at checkout.
Two views, one record
The customer reads a points balance, a progress bar and a list of rewards on their phone. The owner reads sign-ups, member spend uplift and points liability on the admin. Same record, different surface.
Customer · on their phone
Guests check their balance, the rewards they’re close to unlocking and every recent earn or redemption on the web from any phone, or in your own branded app if you offer one. The member card drops into Apple Wallet or Google Wallet for in-store scan; rewards redeem at the counter without staff typing anything.
Loyalty
Points balance
7,600
2,400 points to Diamond at 10,000
Tuesday Bonus Points
Slow-braised beef short rib, red wine glaze
Free Entrée @ Lunch
Sweet corn, manchego & burnt-butter croquettes
10 Points for every $1 spent
Stack on every order, dine-in or pickup.
50 Points for every order
Bonus reward on top of spend-based earn.
You're on track for Diamond
Stack 2× points this Tuesday to hit the next tier 6 days sooner.
Owner · admin analytics
The Loyalty Analytics dashboard reads from the same record the POS writes. Total members, active vs lapsed, member vs non-member spend, top redeemed rewards and the points sitting unused on your books — all there before the door unlocks Monday.
Loyalty Analytics
Total Members
1,974
Active Members
1,074
New Sign-ups
643
Match Value
2.8%
Membership growth
Daily signups · last 14 days
68
new today
Points issued vs redeemed
Last 30 days · liability watch
Avg ticket
Member vs non-member spend
Members spend more per order — and come back more often. The difference reads as a real cost line, not a vibe.
Top redeemed rewards
Last 30 days · by redemption count
Loyalty members
5 of 1,974
| Member | Points | Status | |||
|---|---|---|---|---|---|
Sofia Reyes | sofia.r@gmail.com | 7,584 | 12 | Active | 14 May |
Marcus O’Brien | marcus.o@yahoo.com | 12,402 | 24 | Active | 02 Apr |
Tony Caruso | tcaruso@me.com | 4,210 | 6 | Active | 12 May |
Anya Patel | anya.p@outlook.com | 2,180 | 3 | Active | 09 May |
Linh Mai | lmai@gmail.com | 15,602 | 31 | VIP | 21 Jan |
Counter, branded site, branded app, kiosk, QR table, phone, email opt-in, SMS updates and connected marketplaces all land on the same member profile. Sofia Reyes is the same guest at the counter on Friday as she is when she gets an order update by SMS on Tuesday.
Sofia Reyes
Gold · SMS & email consent · pickup-heavy
38
Visits
$2,100
Spend
7,584
Points
Every order channel, every campaign and every in-store scan builds the same Sofia Reyes record. No duplicate profiles, no merge weekends.
Eight admin modules
Enrollment, earning rules, the rewards catalog, your card branding, triggered notifications, member database, manual point adjustments and the analytics that close the loop. All against the same record the POS reads at checkout.
Loyalty Program
Enrollment Type
Restaurant-level applies one set of rules to every store. Store-level lets each store opt in independently.
Manual Enrollment
Customers actively opt in via online, in-app or in-store. Ensures interest before sign-up.
Automatic Enrollment
Every customer is enrolled at first order. Maximises programme reach with zero friction.
Enrollment Level
Toggle which stores participate. Add custom collection fields for richer guest data.
Restaurant Level
Enable enrollment settings for all stores in the group.
Store Level
Configure which stores will be enrolled in the loyalty programme.
Select stores
Enrollment fields
+ Add Field| Title | Type | Status | Required | |
|---|---|---|---|---|
| System | Active | Yes | ||
| Name | System | Active | No | Text |
| Phone | System | Active | Yes | Phone |
| Birthday | System | Inactive | No | Date |
| Post Code | System | Inactive | No | Post Code |
| Dietary | Custom | Active | No | Multi-select |
Colour, logo and theme art chosen per restaurant. The customer reads a member card that looks like yours — on the app, in Apple Wallet and Google Wallet, and on the branded site. Eight cuisine themes ship out of the box, or upload your own.
Membership
8821 044 102
Name
GIULIA RAIMONDI
Points balance
4,210
Osteria Fiore
Italian · Gold
Membership
1231 065 366
Name
JOHNNY APPLESEED
Points balance
7,584
Kiyoto Sushi
Japanese · Platinum
Membership
6442 311 095
Name
AVA NGUYEN
Points balance
1,820
Bondi Beans
Coffee · Silver
Membership
9981 045 220
Name
KARN VANIT
Points balance
6,108
Sawasdee Bangkok
Thai · Gold
Membership
0000 000 000
Name
YOUR CUSTOMER
Points balance
——
Your Brand Here
Your brand · Lifted
Membership
4422 110 333
Name
CARMEN OBREGON
Points balance
3,512
Comida Carmen
Mexican · Gold
Membership
7702 451 086
Name
ELENI PAPPAS
Points balance
2,402
Souvla Stou
Greek · Silver
Membership
5510 087 991
Name
PRIYA MEHRA
Points balance
9,840
Tandoori House
Indian · Gold
Membership
3322 044 877
Name
JESSE COWAN
Points balance
4,510
Yardbird & Co
Chicken Bar · Platinum
Most guests collect points on the web, no download needed. If you want one, we build your own iOS and Android app on the App Store and Google Play under your brand, so regulars carry your rewards on their home screen.
2 for Tuesday is back — reorder in a tap.
Your Restaurant
Food & drink · Order & rewards
Your Restaurant
Food & drink · Order & rewards
Spend $10, earn a point. Ten points, free coffee. Two sentences, one clear reward, and a regular reason to come back. Complicated programmes train guests to stop redeeming; simple ones build the habit.
Earn one point per $1 spent, or one stamp per visit. Run double-points Tuesdays to fill the quietest day of the week. Staff bonus rules to thank regulars on their birthday or first anniversary as a member.
Free coffee at ten visits. Discount voucher at 200 points. Free dessert on a higher-value booking. Bronze, Silver and Gold tiers if you want to give your top spenders something extra. Set the rules once; the POS applies them automatically.
Managers credit points back to a customer after a service mistake. Without leaving the order screen. Every adjustment records a reason and the staff member who made it, so you can see exactly what was credited in reporting.
Most guests do not cancel. They just stop coming. The system watches who has gone quiet and sends them an offer worth coming back for, before a competitor's letterbox drop arrives at their door.
Detect
Pick the timing that matches how your guests order. A weekly takeaway customer is lapsed at 14 days; a special-occasion regular might not be lapsed until 90. The system tracks each guest's own pattern and triggers when they break it.
Send
A guest who used to order weekly gets a different offer to one who came in once for a birthday. The system picks the right voucher, the right channel and the right send time. Not a single bulk blast.
Measure
Reporting shows the revenue the campaign brought in versus the cost of the discount you handed out. So you know whether the win-back paid for itself or just rewarded people who were going to come anyway.
A thank-you the morning after their visit. A reminder if they abandoned their online order. A win-back when a regular in Carlton has not been in for six weeks. Set it once; it runs without you remembering.
Build an email by dragging blocks. Your logo, your menu photo, the offer, the button. Send to everyone, or to a group (“regulars who haven’t been back in 30 days”). The tool tracks who clicked and who came back through the door.
We handle the email sending for you, so your campaigns land in the inbox and not the spam folder. You write the offer; we make sure it gets there.
The promo email goes out Friday afternoon. The customer arrives Saturday at 8pm with a screenshot. Either the POS accepts the code in two seconds, or your staff has a queue building behind them. We made the POS accept it.
Worked example. Friday email, Saturday redemption.
One-time voucher applied at the POS in two seconds.
Friday 3:42pm: Pickup Lovers segment (812 guests who’ve ordered pickup ≥ 3 times in the last 60 days) is sent an SMS with a one-time code, minimum spend $35, expiring Sunday. Saturday 7:48pm: a guest arrives, the cashier types the code, the POS validates it against the audience, applies the discount, decrements the usage cap and writes the cost line to the books with the campaign ID attached. No phone call to head office.
Prompt guests after a positive experience to leave a review on Google. Catch negative feedback privately before it goes public.
Osteria Fiore
Delivered · 7:42pm, 30 min after drop-off
Define a base earn rate, run multipliers and threshold bonuses for campaigns, set points expiry so unredeemed points do not pile up forever, and let staff apply manual goodwill credits with a reason you can see in reporting.
Base earn rate
Default points per $1 spent, before any campaigns. Predictable for customers, easy to explain at the POS.
Multiplier promotions
2x or 3x points for time-boxed campaigns. A Tuesday boost, a quiet-Wednesday push.
Threshold bonus
Award extra points when the order crosses configurable spend thresholds. Encourages adding one more item to qualify.
Points expiry + reminder
Points expire after a window you choose (12 months is common) with a warning email a fortnight before. Stops a forever-pile of unused points sitting on your books.
Outstanding liability
How much money in unredeemed points is sitting on your books right now. Visible to you in reporting, not buried in a spreadsheet only the loyalty system knows about.
Manual adjust + audit trail
Goodwill credits and reversals record a reason and the staff member who made the change, so you can review every adjustment in reporting.
Refund-aware
When an order is refunded, the points automatically come off the customer’s balance. No manual adjustments required.
Member analytics drilldown
Per-customer view: visits, spend, redemption rate, dormancy. Identifies VIPs and abuse without a spreadsheet.
Stamp cards vs Next Order Loyalty
Most loyalty programmes are a card and a stamp and a pile of manual records. Ours is one record the POS reads at checkout.
Stamp cards + email list + birthday spreadsheet
Next Order Loyalty
What operators ask us before they sign.
No. Independent venues run the same engine with simpler rules: a stamp card (every tenth coffee free), a birthday voucher (10% off in your birthday month), or VIP tiers (Bronze/Silver/Gold). Whatever your team can explain in one sentence at the POS. Start with one earn-and-redeem path that fits your menu and margin, then add complexity later if you want to. The reporting shows the cost of every reward you've given out so a quiet neighbourhood spot doesn't accidentally train its regulars to only order when they're getting a discount.
We make sure a customer doesn't get three emails before lunch because two of your team members each ran a campaign. Quiet hours (no SMS at 10pm) are built in. People who already ordered the promoted item this week get skipped. And the reporting shows how many extra orders the campaign drove. Not just how many people opened the email. So you can tell whether the offer paid for itself or just gave a discount to people who were going to come anyway.
Yes-earn and burn on the same profile whether the guest ordered at the counter, online or through an integrated marketplace where order and identity data flow back. Points and tier status reconcile to one guest key so a Tuesday delivery does not look like a stranger compared to Friday dine-in. Programme rules can exclude fees or alcohol from earn if your policy requires it, and staff still see balance and rewards in one POS lookup at payment.
When a guest unsubscribes from your emails, they stop receiving them. Immediately, before your next campaign goes out. Same for SMS: when someone replies STOP, they're off the list. Quiet hours (no SMS after 9pm in your region) are built in. And if a customer ever asks what marketing they've received from you, the system can show you exactly which emails went to which person.
Your brand sits on the card. Upload your logo, pick your background colour, pick your label colour, choose a card theme that matches your cuisine, and the customer sees a member card that reads as your brand. Italian-Gold for an osteria, Japanese-Platinum for a sushi bar, Coffee-Silver for a roastery — or upload your own theme image entirely. The Apple Wallet and Google Wallet passes use the same artwork, so even the screen the customer scans at the counter is yours, not ours.
Walk enrolment, an automatic follow-up and the reports your accountant will ask for. On your menu, your numbers and your brand.